Adobe Style Guide

How to use the Adobe Style Guide

This may go without saying, but writing style matters. Content that's clear, concise, and consistent connects with audiences and leaves a professional impression.

For content creators across Adobe

We’ve created this guide so writers across teams can focus on their message and let their content shine. It covers everything you need to succeed, from guidance on the Adobe voice to mechanics like grammar, punctuation, and usage.

We start with an overview on voice and tone and how they come together to reflect the unique Adobe brand personality. Then we list the most common questions people have about Adobe style, followed by a glossary with capitalization and spelling guidance on Adobe product names and industry-specific terms.

Content in the main style guide section is organized alphabetically by topic. Most of these guidelines apply to both print and web, but there are a few style differences specific to Adobe.com (see guidelines for Adobe.com under Additional Resources). Also in that section, you’ll find specifics on writing for tutorials/procedural pieces and writing for packaging materials.

Helpful links:

Contacts

For questions on the Adobe Style Guide, contact Erin Kelleher, senior creative director ekelleher@adobe.com. or Jen Ciraldo, associate creative director at jciraldo@adobe.com.

For questions on the Adobe Creative Cloud guidelines, contact Ellen Pifer, Adobe Studio creative director, at ellen@adobe.com.

For questions on the Adobe Enterprise guidelines, contact Erin Kelleher, ekelleher@adobe.com.

For Spectrum (in-product) issues, reach out over Slack to the #content-design channel.

For Adobe Design questions, contact Matthew Rayback, Senior staff product designer, at rayback@adobe.com.

For HelpX questions, contact Kanika Chopra, Developmental Editor II, at kanikac@adobe.com.

Send branding questions to brand@adobe.com. For questions related to the Marketing Hub, email marketinghub@adobe.com.